There is a new Q&A website on the block and its name is Quora. This site lets you ask any questions that you have and gathers responses from other users. Quora preys on the desire that more and more internet searches are geared for, that being the search for “truth”. With the vast amount of information now available on the web it has become harder and harder to determine what is trustworthy, and true sources for information. As users become more intelligent and discerning in their searches they are trusting websites less and looking more for answers directly from another person.

Quora fills that gap. It has exploded in recent months with massive traffic increases and a huge increase in popularity. Quora allows you to ask your question and then wait for an answer from the community. As other users find your question they can choose to follow it themselves if they are interested in knowing the answer as well. Additionally you can post your question direct to your Facebook or Twitter page to get more responses from users that you are friends with already as well.

What does this mean and how does it affect you? As sites such as Quora rise in popularity it becomes more and more apparent that users are more interested in the relationships and trust of another person over the pages and pages of computer generated search results. Google may start to lose popularity (as impossible as that may sound). Bing markets itself as the decision engine and often shows commercials poking fun at the thousands of links that Google provides and the resulting confusion it causes with users. Quora takes it to the next logical step - let people answer people. Use crowd-sourcing to effectivey answer questions and provide valid and relevant responses.

So the next time you are looking for an answer to a particular question - Quora it.