If you have a business I cannot stress enough the importance of being transparent about who you are and what you do. We deal with hundreds of clients a year and examine probably thousands more each year. Without fail the first place I will go to is the “About Us” page. I can instantly tell what kind of business I’m dealing with from that one page. More and more people are looking at who is behind a company. It can be tempting to put up a generic, stuffy sounding run-of-the-mill page that claims the vastness of your company’s experience, knowledge and your top-of-the-line skills, and never even mention a single person’s name in the company.

People want to work with people, not stuffy businesses that have no personality. I admit it can be scary, even a little intimidating to boldly tell the world that there are only four of you in your business. But your potential clients will value that openness, they’ll come to know the people behind the name, and that is what will make a loyal customer. Tell people who YOU are, tell them what YOU do, be honest and open, and see if it’s not more rewarding.