There once was a time when you created one website design and you optimized it for a single screen size (800x600). In fact, it wasn’t too long ago when you’d see that notice at the bottom of a web page - “This site has been optimized for a resolution of 800x600, please adjust your screen if necessary”. Gradually this changed as monitors grew in size.

Next we had the invention of cell phones with Internet capabilities. Now you’ve got to create a text based site specific for those old, non-color cell phone screens. Next the screens brought in color. Still not too much to worry about. And then it happened. The iPhone. The game changer. All of a sudden you had a massive shift in understanding regarding mobile browsing. And websites had to change. And it continues to explode. Now days we have screens ranging from 320x240 (or smaller) up to 3600x1200 (and bigger - come by our office if you want to see).

Initially website designers would try to develop a unique site for each size screen. But now with the plethora of devices on the market - this is simply impossible and a bad attempt to bridge the gap. Introducing “Responsive Web Design”. What we incorporate and what is growing in popularity (although still on the very edge of technology) is a new technique that dynamically and fluidly changes its layout depending on the size of the screen viewing the site. No more having multiple sites to have to upkeep and maintain. One design built with the intelligence to know the optimal layout for the screen being used.

Want to see an example? We recently developed a site for a friend of ours - check out www.rockyourtechnology.com from any of your devices and see how the layout updates automatically to give you the optimal viewing experience.