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What Does Google Instant Search Mean for SEO

Google announced the launch of their new search engine today named Google Instant. If you haven't seen it yet you need to take a look. They are rolling it out to all users within the next few days and have plans to rollout a mobile version sometime in the next couple of months.  Google Instant provides instant results for what you search for without you ever having to strike the enter key. This means that as you type a word the entire Google search page will update automatically to display the results for what you have entered. This is a phenomenal show of computing power and internet dominance.

Google announced they perform over a billion searches a day currently. That means that their databases return results for a billion queries each and every day. With Google Instant they are no longer returning a single page of results based on your entered search criteria but they are also returning results for every possible partial search as you enter each character of your search. What does this mean? This means Google will help you find exactly what you are looking for, and find it for you on page one of your results. Search engine optimization has just taken a dramatic turn. You need your content to be optimized correctly so that Google will display your information when users are searching your keywords - and you need your content to be optimized for partial keyword searches as well.

SEO is an ever-changing game, and this latest announcement from Google only testifies to this fact. If you need your website to be displayed prominently in this new search result set you need a company that understands how it works and can help you maintain a high ranking status through additional changes as they come. WebSpark offers just that service.